Brightly’s 2025
Business Impact Report
Each year, we publish our Impact Report which shares our progress and reflections from the past 12 months, with transparent examples of the positive social and environmental impact we’ve achieved.
It’s also a chance for us to look ahead and recognise opportunities for improvement, so we can continue to focus on doing business better.
For us, the old way of doing business is untenable. We can’t accept continual exploitation of our environment or the growing inequalities in our society. If we’re to be in business at all, it must be to change things for the better.
We believe climate change needs urgent attention. And we also believe that there can be no climate justice without social justice. That’s why we’re as dedicated to community and social issues as environmental ones.
We're walking the talk
Giving back
Through charitable and sponsorship partnerships, we’re putting our support behind important initiatives that align with our vision for a more sustainable and equitable future.
Each year we donate 1% of our company’s revenue to causes we support. In FY25 we donated $34,000 to our impact partners, and $91,833 in discounts and pro bono services to non-profit organisations (totalling $131,833).
Our environmental
impact
We measure and assess our impact using Toitū’s carbon assess tool, which allows us to identify areas for improvement and mitigate the impact of our emissions by purchasing offsets. We are certified Toitū Climate Positive and make the following conscious choices to reduce our carbon footprint:
Provide access to e-bikes and subsidised public transport
Work in a Green Star building at GridAKL
Offset the carbon of all our air travel
Work with CarbonZero–certified Urgent Couriers
Encourage our staff to work remotely
E-waste diverted from landfill:
1,450kg
Discounts & pro bono services donated to nonprofit organisations
$91,833
Charitable donations
$34,000
Operational transparency
As a certified B Corp, we continually measure and report on our impact and our areas for improvement across six accountability pillars:
Workers 👩🏻💻
We’re creating opportunities and expanding diversity in Aotearoa’s tech sector.
Community 🫶🏽
We’re supporting more purpose-driven businesses in creating and scaling impact through better ways of doing business.
Environment 🌳
We’re offsetting our own carbon footprint, creating a more sustainable supply chain and promoting the reduction of e-waste through our clients.
Customers 🫱🏻🫲🏽
We’re supporting more purpose-driven businesses and not-for-profits in creating and scaling impact through better ways of doing business.
Giving back 🎗️
We donate 1% of our revenue through not-for-profit initiatives and through direct donations to charities suggested by our team.
Governance 📃
We consistently incorporate social and environmental impact into decision-making and consider it critical to the success and profitability of our business.
Supporting our Impact Partners
Discover how we help you make a difference. We work closely alongside impact partners including B Corps, not-for-profit organisations, Sustainable Business Network impact investors, and social enterprises and our passion is enabling you to scale your impact.
What our clients say
“Choosing Brightly was an easy decision. When we looked at Brightly there was so much that aligned with our values driven framework. We met with Mike who treated us as if we were heroes, even though we are a small NGO in the systems change space. Our business was equally as important as a large client.”
Tric Malcolm, Kore Hiakai Pou Ārarhi : Executive Officer
We’re certified climate positive
Climate change and social justice are complex issues and hard to address with limited resources. However, Brightly is committed to improvement, rather than taking the easy option. We have pledged to the Net Zero 2030 commitment, and in February 2023 we achieved Toitū Climate Positive certification. With this certification comes a commitment to improvements to reduce emissions, using data to help guide us in continual mitigation and adaptation initiatives. This involves:
Offsetting our carbon footprint
Maintaining transparent company governance
Expanding our e-waste reduction programme and partnerships
Increasing our non-profit partnerships
Continuing to incorporate sustainable development goals into our company strategy
